At the moment Udemy is running ads on Facebook for a life coaching course — a course directed at “anyone aspiring to be a life coach, you’ll learn how the primary concepts, principles and practices to getting your life coaching certification. Along the way you’ll learn easy, yet powerful, techniques to help you build the motivation, confidence and expertise to help others achieve their dream goals.” Sounds great right? And all for the low low price of under $20!!

And it’s getting comments like this: "dabble with people's lives for 18.99!!! Hilarious!!!"

Now, I’m not knocking Udemy. Courses like this have a place. I view this as comparable to studying for your learner’s permit.

Before you can get behind the wheel, you have to sit down and study the concepts, the theory, and the rules. You get the gist of how it works, the best practices, and what to expect. It’s a very thorough introduction.

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