At the moment Udemy is running ads on Facebook for a life coaching course — a course directed at “anyone aspiring to be a life coach, you’ll learn how the primary concepts, principles and practices to getting your life coaching certification. Along the way you’ll learn easy, yet powerful, techniques to help you build the motivation, confidence and expertise to help others achieve their dream goals.” Sounds great right? And all for the low low price of under $20!!

And it’s getting comments like this: "dabble with people's lives for 18.99!!! Hilarious!!!"

Now, I’m not knocking Udemy. Courses like this have a place. I view this as comparable to studying for your learner’s permit.

Before you can get behind the wheel, you have to sit down and study the concepts, the theory, and the rules. You get the gist of how it works, the best practices, and what to expect. It’s a very thorough introduction.

Becky AugustineFebruary 15, 2018Coaching, ICF, Credentials, Coach Training Comment

This week* I rediscovered unicorns.

Unicorns are awesome.

In fact, the more I ruminated on the awesomeness of unicorns, the closer I came to changing my logo.

Unicorns are symbols of purity, love, magic, wisdom, healing, mystery, wonder, and divinity. Seeing past illusions, so that the truth is revealed. All interwoven with massive awe-inspiring power. Don’t even think about messing with a unicorn. It will fuck you up.

Unicorns also transform the world around them. Poison into cures. Wounds healed. A trail of magic and flowers wherever they step.

Infinite possibilities.

CoachingBecky AugustineDecember 18, 2017Coaching, Unicorns, Symbolism, Possibility

WTF is Coaching, Anyway?

Life coach

Business coach

Money coach

Mindset coach

Transformational coach ...

Every time I turn around on the internet, I step in another puddle full of coaches. Then again, I am one, so I’m definitely frequenting coach-heavy watering holes.

For those of us who aren’t coaches (and even for many of us who are), I’ve put together a very easy, straightforward answer to the question that all my friends and family keep asking me: WTF is coaching?

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